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1 advertising
advertising ['ædvətaɪzɪŋ]1 noun (UNCOUNT)(a) (promotion) publicité f(b) (advertisements) publicité f(c) (business) publicité f;∎ he works in advertising il travaille dans la publicité(budget, material) publicitaire►► advertising agency agence f de publicité;advertising agent agent m de publicité;Advertising Association = organisme britannique dont le rôle est de veiller à la qualité des publicités et de défendre les intérêts des annonceurs et des agences de publicité;Marketing advertising awareness notoriété f publicitaire;Computing advertising banner (on web page) bandeau f publicitaire;advertising brochure plaquette f publicitaire;advertising campaign campagne f publicitaire ou de publicité;advertising concept idée f publicitaire;advertising consultant conseil m en publicité;advertising copy texte m publicitaire;advertising department service m de la publicité;advertising director directeur(trice) m,f de la communication ou de la publicité;advertising effectiveness efficacité f publicitaire;advertising executive chef m de la publicité;advertising expenditure dépenses fpl publicitaires;advertising gimmick gadget m publicitaire;advertising jingle jingle m, officially recommended term sonal m;advertising medium média m ou support m publicitaire;advertising rates tarif m des insertions;advertising revenue recettes fpl publicitaires;advertising sales agency régie f publicitaire;advertising schedule programme m des annonces;advertising space espace m publicitaire;advertising standards normes fpl publicitaires;British Advertising Standards Authority ≃ Bureau m de vérification de la publicité;advertising strategy stratégie f publicitaireUn panorama unique de l'anglais et du français > advertising
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2 publicity
publicity [pʌb'lɪsɪtɪ](a) (media interest, exposure) publicité f;∎ it'll give us free publicity for the product ça fera de la publicité gratuite pour notre produit;∎ she/her movie is getting or attracting a lot of publicity c'est un procès/un film dont on a beaucoup parlé;∎ there's no such thing as bad publicity on ne fait jamais trop parler de soi;∎ the incident will mean bad publicity for us cet incident va être mauvais pour ou va faire du tort à notre image de marque;∎ an actress who shuns publicity une actrice qui fuit les médias;∎ they don't want any publicity ils ne veulent pas faire parler d'eux(b) (advertising material, information) matériel m publicitaire;∎ have you seen any of their publicity? avez-vous vu leur matériel publicitaire?;∎ advance publicity promotion f►► publicity brochure brochure f publicitaire;publicity budget budget m publicitaire;publicity campaign (for new product) campagne f publicitaire, campagne f de publicité; (by government) campagne f d'information;publicity department service m de publicité;publicity expenses dépenses fpl de la publicité;publicity gimmick astuce f publicitaire;publicity manager chef m de (la) publicité;publicity photograph photographie f publicitaire;Cinema publicity still photo f publicitaire;publicity stunt coup m de pub
См. также в других словарях:
brochure — bro‧chure [ˈbrəʊʆə, ʆʊə ǁ broʊˈʆʊr] noun [countable] MARKETING a thin book giving information or advertising something: • Send for a free brochure today. • The company brochure says they are committed to protecting the environment. * * * brochure … Financial and business terms
brochure — brochure, pamphlet The two words used to be more or less synonymous, but have gone separate ways: a brochure is a glossy leaflet used in advertising, whereas a pamphlet is a small unbound printed booklet, normally meant to be informative rather… … Modern English usage
brochure — [brō shoor′] n. [Fr < brocher, to stitch: see BROACH] a pamphlet, esp. one advertising or promoting something … English World dictionary
Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… … Wikipedia
Advertising agency — An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. An ad agency is independent from the client and provides an outside point… … Wikipedia
Advertising Standards Authority (United Kingdom) — The Advertising Standards Authority (ASA) is the independent self regulatory organisation (SRO) of the advertising industry in the United Kingdom. The ASA is a non statutory organisation and so cannot interpret or enforce legislation. However,… … Wikipedia
brochure — bro|chure [ˈbrəuʃə, ʃuə US brouˈʃur] n [Date: 1700 1800; : French; Origin: brocher to sew , from broche ( BROOCH); because the pages are sewn together] a thin book giving information or advertising something ▪ a holiday brochure … Dictionary of contemporary English
brochure — noun (C) a thin book giving information or advertising something: a glossy holiday brochure … Longman dictionary of contemporary English
brochure — noun Etymology: French, from brocher to sew, from Middle French, to prick, from Old French brochier, from broche Date: 1748 pamphlet, booklet; especially one containing descriptive or advertising material … New Collegiate Dictionary
brochure — /ˈbroʊʃə / (say brohshuh), /brəˈʃʊə / (say bruh shoouh) noun a booklet, or piece of folded paper, containing printed advertising or information. {French, from brocher to stitch (a book) …
marketing brochure — Booklet cover in style of marketing brochures: summarizes main issues being taught … Wikipedia